Let’s go through step by step instruction and the most important features of the tool. If data is the new oil, Google Data Studio is an efficient engine made to power your business decisions. I think it’s enough reasons to be familiar with the tool. All of that with your own theme and user options like filters or data controls. You can even use free templates made by other users and fill them with your data. and you can visualize all of this information in one report.Īnd visualizations besides pie charts and tables include also radar charts, Gantt or candlestick charts, and many more ways you can share your data with others. It can help you not only with Google Analytics data but with many others including Google Ads, Google Sheets, Facebook Ads, Twitter Ads, Google BigQuery, etc. However, as you may know, this is just the tip of an iceberg and you can do much more with Google Data Studio, so let’s see. Email – you can send an e-mail to yourself (or any other person) every day or every week and if the dashboard contains all the info you need – you don’t have to visit the GA website at all. Layout options – basically here you can choose how many columns do you want to have in your report.Segments – you can see only chosen segments like in any other Google Analytics dashboard and all your widgets will be adjusted to that.I will use a Google Ads report when I will be able to see more data if needed.Īnd that’s it. If you’d like to see more details about this traffic paste the page you’ll see after clicking on the widget. Link to the existing report in Google Analytics.I will go with “source / medium” exactly matching “Google / cpc” to see only Google Ads traffic. We’ll choose a Sessions and Goal Completions. Choose the visualization type from 6 different possibilities (4 of them works in real-time), in this case, we’ll use a timeline.Type a widget title, for example: “Google Ads Traffic and Conversions”.Creating widgets is very simple and this is the biggest disadvantage and advantage of Google Analytics dashboards. If you’ll decide to create a report from the beginning all you need to do is to add widgets with the data you want to see. Here you can create the report from scratch or look through Google Analytics Solution Gallery and import one of the pre-made dashboard templates to your Google Analytics account. To do that go to Customization -> Dashboards and click on “Create”. So instead of one dashboard for everyone or jumping through multiple sections to gather all of the information you can create a dashboard with all the information you want to see. A marketing manager wants to see general conversion trends. A content specialist will like to see recent blog posts results. An SEO specialist may be interested in organic traffic only. However, not all of them will be interesting for everyone. A number of users and sessions, main channels, real-time active users, locations, etc. When you open the account you’ll see a standard dashboard with basic information about your website (or mobile app). How to create a Google Analytics dashboardįirst, let’s start with what we can do with Google Analytics’ native tools. Let’s take a closer look at best practices on how to use Google Analytics and Google Data Studio to achieve these goals. A proper report structure will not only save you a lot of time but also allow you to see the trends and insights you wouldn’t find otherwise. Google Analytics and Google Data Studio are great and free tools for tracking what is happening on your website, allowing you to gather data, perform data analysis to gain insights, and present them through reports and dashboards to your coworkers, your supervisor, or your client.
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